And then it happened…
KEN
with a complete wardrobe of perfectly tailored clothes of unmatched quality
see where the romance will lead
mix and match is fun to do
what KEN will wear is up to you
there are sweaters and slacks and socks and shoes
the guest of honour is
KENS buddy ALLAN
backstage you can feel the excitement
new theatre costumes you can buy separately
Mattel was one of the first companies to market directly to children via the television.
They offered an endless array of dolls and clothes and other accessories…
And they made money!